Epicstars

For influencers

How CPA-offer works

A CPA-offer pays for a result rather than for the placement itself. With a regular ad deal the advertiser and the influencer agree a fixed price for a post or a video, and that price is paid once the ad goes live. With a CPA-offer the reward is tied to a target action the advertiser defines — a registration, an order, an installed app, a filled-in form — and it is counted every time someone who came through the influencer’s link completes that action.

For advertisers. Publish the offer as a public one, so that every influencer whose platform matches your requirements can see it, and state three things in the brief: the target action you pay for, the reward per action, and how long the campaign runs. You pay for the actions you receive, so the budget follows the result — but expect fewer influencers to take a CPA-offer than a fixed-price one, since the earning is not guaranteed for them.

For influencers. A CPA-offer suits an audience that acts on recommendations: the better the product fits your subscribers, the more you earn from the same post. You get a personal link to publish, and every action taken through it is counted for you. Check the reward and the target action before accepting — an action that is hard for your audience to complete will earn little however good the placement is.

The prices and conditions in either model are set by the two sides directly, and every placement is tracked in the platform statistics for both of you.

Telegram channel connection

Step-by-step instructions on how to connect to the marketplace via a telegram-bot:

  1. Find @ChannelAnalyticsBot
  2. Send the command “Connect the channel” to the bot.
  3. Send a repost from your channel to the bot (post with text, without pictures. It should be your own – not a repost from another channel). The channel must not be private or a chat.
  4. The @ChannelAnalyticsBot bot should be added to the administrators of your channel so that it can deliver the code to you (you don’t have to give the rights to manage your channel).
  5. Open the list of channels via the command: “My channels”
  6. Click on the button with the added channel.
  7. By clicking on the “Done” button – you confirm the right to own the channel to the bot.
  8. Open the list of channels via the command: “My channels”
  9. Click on the button with the added channel.
  10. Click on the button “Epic-code” and completely copy this code from the word EPIC to the last digit / letter.

It is recommended not to remove the bot from the channel administrators – it periodically collects and sends up-to-date information about the number of subscribers.

Engagment Rate

A metric showing how interesting an ad platform and its content are to its subscribers. It compares the total number of subscribers, or the number of people who watched a particular piece of content, with the number of online actions — likes, comments, reposts. The resulting proportion tells you how many of the subscribers are genuinely engaged.

What is your service about?

Our service is an ad marketplace for the stars and celebrities of social media. You no longer have to spend hours searching for the influencers or advertisers you need, or juggle browser tabs and messenger windows — this is a single platform that brings all of it together and helps you meet your marketing objectives quickly.

Advertisers can offer tasks for placing advertisements in video clips, posts, photos of well-known influencers and other popular people, and the executors (influencers) can accept those offers and select other ad tasks, and fulfill them on the conditions that suit them (for money or barter transactions – whatever is more convenient).

What the topics of the platforms do you have?

You can find different topics: from childish subjects (toy review, educational channels) to grown-up ones (news, blogs, fashion, technology, humour, cars and much more).

Authorization through social media API

EPICSTARS is an authorised partner of the following social networks: Youtube, Instagram, Facebook, Twitter, Telegram.

That means those networks have verified our service and approved it as a technology platform for buying and selling advertising. It is also why ad platforms are only ever added to EPICSTARS through the official social network API.

This approach means:

  1. the login and password of your social account or channel cannot be obtained through it;
  2. EPICSTARS never requests the right to publish content on your behalf without your permission.

Some users — particularly those authorising from a phone — see a pop-up window asking for a login and password. That window belongs to the social network itself, which you can confirm by checking the address bar of your browser.

EPICSTARS does not receive, store or use the login and password of your social media account.

With what social networks are you working with?

At the moment you can take the advantages of working with the following websites:

  • YouTube;
  • Instagram;
  • Twitter;
  • Telegram;
  • Facebook.
What exactly are the requirements for the platform?

The only requirement is that channel (platform) subscriber number shall not be less than 1000 and it shall not contain the materials violating the law and conditions of social media network in which it is placed.

How many platforms can I add?

You can add any number of platforms to your account, as long as each of them meets the EPICSTARS platform requirements.

How to change the password?

You can change your password in Settings => Security. Just enter the new password you would like to use.

Roles in the system

When you register, you choose one of two roles — and you can always change it later:

  1. advertiser (customer);
  2. influencer (executor).

If you want not only to post ads as an influencer but also to get, say, reviews of your own videos from other influencers, switch to the advertiser role in the interface and search for the executors you need. Just move the switch to the position you want.

How it all works?

We tried to make the functionality of the website simple and understandable:

  1. Be ready to select your role in the service — Advertiser (Customer) or Influencer (Executor). If you change your mind after registration, you can switch it with a single click.
  2. Fill in your profile information. It varies depending on the role currently selected.
  3. If you are an Advertiser, go to the search, find a suitable influencer using the filters and start a conversation. You can also publish a public offer, visible to every influencer who matches the requirements you set (number of subscribers, and other filters currently in closed testing).

If you are an influencer, you need to add your ad platform to the system and a description for advertisers. Right after that your platform will appear in the search results and will be available for ad offers.

Who set the advert price?

The prices for each specific ad are set directly by influencers or their managers. That’s why you can always agree with them both on the cost of advertising, and on the terms of its placement. You can change them in any transaction in the status of “Request”.

Should I disconnect from my MCN?

No — we are not an MCN. You integrate incoming advertising and ad requests directly into your own content.

And yes, don’t forget that, for example, YouTube requires you to tag the videos with the advertisement in the video settings. Otherwise, they sometimes threaten to disconnect your channel from the affiliate network.

Public price

The public price option lets an advertiser check the advertising rate on your channel. The link to that page is generated automatically and shown in your account settings, in the format https://app.epicstars.com/persons/7/.

To save time answering the same questions from advertisers, add this link to your channel description or to its bookmarks.

Open the About tab and paste the link into the channel description field, or find the Links tab at the bottom of the page and add your personal link to one of the fields by clicking the pen icon. Advertisers then get a separate bookmark showing the prices for placing an ad on your channel.