Epicstars

Main — influencers

How CPA-offer works

A CPA-offer pays for a result rather than for the placement itself. With a regular ad deal the advertiser and the influencer agree a fixed price for a post or a video, and that price is paid once the ad goes live. With a CPA-offer the reward is tied to a target action the advertiser defines — a registration, an order, an installed app, a filled-in form — and it is counted every time someone who came through the influencer’s link completes that action.

For advertisers. Publish the offer as a public one, so that every influencer whose platform matches your requirements can see it, and state three things in the brief: the target action you pay for, the reward per action, and how long the campaign runs. You pay for the actions you receive, so the budget follows the result — but expect fewer influencers to take a CPA-offer than a fixed-price one, since the earning is not guaranteed for them.

For influencers. A CPA-offer suits an audience that acts on recommendations: the better the product fits your subscribers, the more you earn from the same post. You get a personal link to publish, and every action taken through it is counted for you. Check the reward and the target action before accepting — an action that is hard for your audience to complete will earn little however good the placement is.

The prices and conditions in either model are set by the two sides directly, and every placement is tracked in the platform statistics for both of you.

What is your service about?

Our service is an ad marketplace for the stars and celebrities of social media. You no longer have to spend hours searching for the influencers or advertisers you need, or juggle browser tabs and messenger windows — this is a single platform that brings all of it together and helps you meet your marketing objectives quickly.

Advertisers can offer tasks for placing advertisements in video clips, posts, photos of well-known influencers and other popular people, and the executors (influencers) can accept those offers and select other ad tasks, and fulfill them on the conditions that suit them (for money or barter transactions – whatever is more convenient).

With what social networks are you working with?

At the moment you can take the advantages of working with the following websites:

  • YouTube;
  • Instagram;
  • Twitter;
  • Telegram;
  • Facebook.
What exactly are the requirements for the platform?

The only requirement is that channel (platform) subscriber number shall not be less than 1000 and it shall not contain the materials violating the law and conditions of social media network in which it is placed.

How it all works?

We tried to make the functionality of the website simple and understandable:

  1. Be ready to select your role in the service — Advertiser (Customer) or Influencer (Executor). If you change your mind after registration, you can switch it with a single click.
  2. Fill in your profile information. It varies depending on the role currently selected.
  3. If you are an Advertiser, go to the search, find a suitable influencer using the filters and start a conversation. You can also publish a public offer, visible to every influencer who matches the requirements you set (number of subscribers, and other filters currently in closed testing).

If you are an influencer, you need to add your ad platform to the system and a description for advertisers. Right after that your platform will appear in the search results and will be available for ad offers.

Who set the advert price?

The prices for each specific ad are set directly by influencers or their managers. That’s why you can always agree with them both on the cost of advertising, and on the terms of its placement. You can change them in any transaction in the status of “Request”.

Should I disconnect from my MCN?

No — we are not an MCN. You integrate incoming advertising and ad requests directly into your own content.

And yes, don’t forget that, for example, YouTube requires you to tag the videos with the advertisement in the video settings. Otherwise, they sometimes threaten to disconnect your channel from the affiliate network.